Most prospect research is wasted - here's what isn't
Every year someone declares research a waste of time. Every year it quietly wins more deals than any other habit, for the people who do it well. Here's what "well" actually looks like.
Priya Nadar
Growth, Leadiy
3x
higher close rate when the homework is done first
How to find local businesses that actually need what you sell
"Just call some local businesses" is terrible advice. Here's a repeatable way to find the ones with a real, visible problem you can fix - and skip the rest.
Marcus Vale
Solutions, Leadiy
24 fit-scored prospects within 5 miles
The prospecting math nobody tells you about
Most people run prospecting on vibes. A little arithmetic - qualify rates, meeting rates, close rates - turns "I hope this works" into a machine you can actually tune.
Dana Carrington
Revenue, Leadiy
2% - qualify → 32% of a real pipeline, if you do the math
Why we priced Leadiy on points, not seats
Seat-based pricing quietly punishes the exact people we built this for. Here's the thinking behind our points system - and the trade-offs we chose on purpose.
Alex Rivera
Co-founder, Leadiy
$0
per extra seat - because that tax made no sense to us
A field guide to qualifying a business before you pitch
Not theory - the specific signals, questions and small moves that consistently separate a real opportunity from a polite waste of an afternoon.
Priya Nadar
Growth, Leadiy
Score 87 / 100
the boring signal that quietly beats the clever ones
Why business data goes stale, and how we keep ours fresh
A plain-English tour of what actually decides whether a business record is still true - and the handful of things that keep a dataset honest without a PhD in data engineering.
Sam Okoro
Engineering, Leadiy
97%
record accuracy when you get the boring basics right
From search to signed: a repeatable pipeline for freelancers
The feast-or-famine cycle isn't a personality flaw - it's a missing system. Here's the simple, repeatable pipeline that keeps freelance work coming when you're heads-down on a project.
Marcus Vale
Solutions, Leadiy
30 min
a week is enough to never run dry again
What "buying intent" actually means - and how to read it
"Buying intent" is one of the most overused phrases in sales, and one of the least understood. Here's a grounded definition and the signals that genuinely predict a business is ready to spend.
Dana Carrington
Revenue, Leadiy
Now
the difference between a good lead and a great one is timing
The agency owner's guide to landing clients on autopilot
Referrals are wonderful and completely unpredictable. If you run an agency and want to stop white-knuckling every slow month, you need a client-getting engine that doesn't depend on luck.
Alex Rivera
Co-founder, Leadiy
2.4x
close rate when you pitch with proof instead of promises
Recent highlights
Most prospect research is wasted - here's what isn't
Learn moreHow to find local businesses that actually need what you sell
Learn moreThe prospecting math nobody tells you about
Learn moreWhy we priced Leadiy on points, not seats
Learn moreA field guide to qualifying a business before you pitch
Learn moreGet new playbooks as we publish them
Occasional, genuinely useful writing on finding customers. No fluff, opt out whenever you like.